NRT Graphics, is dedicated to being on the forefront of emerging technology. It’s in our name, NRT Graphics stands for Nissley-Rider-Technology Graphics. Both Bill and Dan have spent their entire carriers studying and learning where the industry is heading. So when they formed NRT Graphics, Inc. in January of 2012 the brought with them a vast knowledge of the graphic arts industry as well as a passion for the latest technologies.
Our sister company, J6 Creative, is located on the same premises as NRT Graphics and is owned by Dan and his wife Julie. The focus of J6 Creative is serving the artist community of Los Angeles and the surrounding communities. They provide an excellent source for digitally capturing original works of art and creating fine art Giclée prints that you would see hanging in galleries across the southland.
Bill then moved on to work at various graphic design businesses where he continued to learn about graphic design, lithography, and silk screen. After a ten-year apprenticeship in pre-press lithography, Bill started to take an early interest in personal computers. Even though they still weren’t used for graphics, he bought a computer and began teaching himself programming. Soon he had created an invoicing program for his employer and had two games published in a computer programming magazine.
Bill’s computer programming experience kept him on the leading edge of emerging graphics technology and, in 1989, he was recruited by a typesetting services bureau to oversee their transition from typesetting to a completely digital pre-press facility. Bill recalls that one of his first responsibilities at the typesetter was to decide which software package to use for editing photographs: Aldus Digital Darkroom, or a new program still in beta-testing, Adobe Photoshop. “It was an easy choice to go with Photoshop,” Bill says. “And using programs like Illustrator and Quark Express has allowed me to meld together my experience as a graphic artist and a computer programmer into one.”
One of Dan’s first jobs with photography was at a pro lab processing E6 film and printing black and white photographs. He worked for different photographers then, and took every opportunity to learn from their unique styles and techniques as he became a more accomplished photographer in his own right. Early on in his professional career, Dan developed an interest in global photography that continues to draw him today.
These days, even when he’s not setting up a shot in the studio, Dan is always shooting and experimenting not only with cameras but also with lighting and different effects. He’s come a long way since he started shooting with that first small camera kit and now shoots with a medium-format Hasselblad mounted with a Phase One 1Q180 digital back.
While Dan loves the technology, and insists on using the most professional equipment available, he still holds to the belief that the camera is only one part of the equation. “The camera, the technology and the equipment are only a small part of what makes up a photographer,” Dan says. “At the heart and soul of a good photographer is the passion for photography and the desire to continue to be creative and to learn. “